Nokia is a very useful case study. It is a company that can be used by teachers in business schools to demonstrate critical issues in entrepreneurship, brand development and other important aspects of applied economics. Although the study can take in more than a century of history it is still being told and the end may be unexpected.
Many companies flourish under some circumstances and then die when things change. They fail to adapt but persist against the odds until forced to submit. For example, some wagon makers scoffed at the notion of horseless carriages but eventually had to bow to the inevitable. Those that adapted and started to make parts for combustion engines did well.
In recent history horse drawn carriages were considered the last word in transportation. They had been used for centuries. Those who scoffed at the notion of a horseless carriage now seem silly, but the petrol driven car could be facing a destiny somewhat similar to that of the stage coach.
The story of a paper mill and a rubber boot company that merged to become a multinational vendor of mobile phones with branches in one hundred and twenty countries and nearly 125 000 employees is sufficient to make the eyes of any business school professor glitter. It has all the characteristics that demonstrate the drama of success and narrow escapes in the business jungle.
However, jungle creatures are like tennis champions. They can never rest on their laurels. Change is constant and the great player, like a great company, will have to face and conquer an unending stream of upcoming challengers. Like a wild animal, or a sportsman, a successful company must be eternally vigilant and competent to survive in a competitive environment.
A paper company started near some fast flowing water in1867 was named after its location in Finland by Frederick Idestam and Leo Mechelin. It was the latter who saw the opportunity to go into electronics early in the twentieth century when gas lamps and coal fires were still in vogue. The rushing waters that had made paper could be used for electricity. The opportunity was resisted by Idelsam for some time and it was Mechelin who persisted, even though the electronic division ran at a loss for years.
The twentieth century saw phenomenal advances in the use of electricity. From public lighting, to entertainment, space travel and communication the use of electricity was explored and exploited. Recent discoveries of the role that it plays in the way that the brain works illustrates how fundamental it is to life on earth. The decision to work in the electronics industry presented the company with a large basket of opportunities.
Smart phones and electronic tablets have become the fashionable things to have because they combine the power of the mobile phone with that of the Internet. In this arena there is strong global competition. Research and development is moving very fast. The company is again faced with the challenge to adapt, or die. It has ridden the waves of change from paper and rubber to electronic products. Now the challenge is to merge or collaborate with another company that can help Nokia compete for customers in the market for very smart gadgets that condense most electronic advances of recent times into an artificial brain that can be held in the palm of a hand, like an amazing factotum.
Many companies flourish under some circumstances and then die when things change. They fail to adapt but persist against the odds until forced to submit. For example, some wagon makers scoffed at the notion of horseless carriages but eventually had to bow to the inevitable. Those that adapted and started to make parts for combustion engines did well.
In recent history horse drawn carriages were considered the last word in transportation. They had been used for centuries. Those who scoffed at the notion of a horseless carriage now seem silly, but the petrol driven car could be facing a destiny somewhat similar to that of the stage coach.
The story of a paper mill and a rubber boot company that merged to become a multinational vendor of mobile phones with branches in one hundred and twenty countries and nearly 125 000 employees is sufficient to make the eyes of any business school professor glitter. It has all the characteristics that demonstrate the drama of success and narrow escapes in the business jungle.
However, jungle creatures are like tennis champions. They can never rest on their laurels. Change is constant and the great player, like a great company, will have to face and conquer an unending stream of upcoming challengers. Like a wild animal, or a sportsman, a successful company must be eternally vigilant and competent to survive in a competitive environment.
A paper company started near some fast flowing water in1867 was named after its location in Finland by Frederick Idestam and Leo Mechelin. It was the latter who saw the opportunity to go into electronics early in the twentieth century when gas lamps and coal fires were still in vogue. The rushing waters that had made paper could be used for electricity. The opportunity was resisted by Idelsam for some time and it was Mechelin who persisted, even though the electronic division ran at a loss for years.
The twentieth century saw phenomenal advances in the use of electricity. From public lighting, to entertainment, space travel and communication the use of electricity was explored and exploited. Recent discoveries of the role that it plays in the way that the brain works illustrates how fundamental it is to life on earth. The decision to work in the electronics industry presented the company with a large basket of opportunities.
Smart phones and electronic tablets have become the fashionable things to have because they combine the power of the mobile phone with that of the Internet. In this arena there is strong global competition. Research and development is moving very fast. The company is again faced with the challenge to adapt, or die. It has ridden the waves of change from paper and rubber to electronic products. Now the challenge is to merge or collaborate with another company that can help Nokia compete for customers in the market for very smart gadgets that condense most electronic advances of recent times into an artificial brain that can be held in the palm of a hand, like an amazing factotum.
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The C3 Nokia and the Nokia N9 are examples of the top quality product available from the well-known mobile phone manufacturer. Learn more about specifications and appearance by visiting the website.
